Deciding Data

Use AI to tell the right story.


Know what is working

You can see which parts of your campaigns are performing and which aren't, thanks to some probabilistic machine learning and clever experimental setup.

Knowing how much money the value proposition (or wording or landing page) in a campaign is worth, gives you more than performance insights. It gives you the path to improve the next version (and the budget).

In particular, knowing which value propositions matter most to an audience can illuminate your strategy planning. With this information, you can learn:

  • Which product features should be the highest priority.
  • What to emphasize in future marketing campaigns.
  • What products you should offer next.

We use AI to help you see which components work for each audience.


Better Together

Think of this software as night vision for your marketing.

AI can see through the randomness. But, there is still a human to respond and craft a meaningful story.

This software helps humans and AIs use each of their talents most effectively. Humans create ads and suggest possible audiences. The AI reveals which aspects of an ad show promise, sharing what it learns from automatic statistical tests. This allows you to quickly focus on the best performing ads and discover what each audience really cares about.


Open Source

Behind the curtain, this software uses a combination of Probabilistic Models, Reinforcement Machine Learning (beyond black box models), and some visualizations that reflect the structure the AI sees.

We are working on releasing much of it under the Mozilla Public License 2.0. However, due to privacy concerns we won't be releasing some of the data used to augment certain models.