Our service makes it easy to run lots of inexpensive ad experiments. Our machine learning then combines all the results, so you can understand where to focus.
To help you iterate quickly, experiments can finish in a day. A test of a new variant can cost as little as $40. After a few experiments this often makes a big difference to CTR and conversions, and also provides lessons you can use on other marketing channels.
By giving your team data-driven feedback, you can run higher-performing ads, have a more effective website, and design better products.
Online ads have become more difficult
The pandemic has pushed sales online. In the past two years, e-commerce sales in the US have increased by 37%.
There is more competition, with many brands now spending heavily online. At the same time, ad platforms have less accurate tracking than they did a few years ago; they can't do as much of the work for you.
Marketing puts many out of business
By some estimates, over half of startups that go out of business do so because of marketing problems. This includes having trouble refining their product-market fit (34%) or problems with paid marketing (22%).
Facebook found a predictor of which brands perform well
Research from Facebook found that experiments matter.
In our sample, an advertiser that ran 15 experiments (versus none) in a given year sees about a 30% higher ad performance that year;