Deciding Data

Use AI to tell the right story.

 

Know what is working

Learn whether your ad's image, headline, or value proposition is pulling the most weight. Knowing each component's impact allows you quickly adapt content as the world changes. To help you discover the influence of each component, we orchestrate groups of experiments which reveal a detailed view of your ad's causal impact on behavior, in just a few days.

 

Know how to improve

Knowing how much money the value proposition (and wording and landing page) in a campaign is worth gives you more than performance insights. It shows you the most profitable areas to focus your iteration.

Knowing which ad components resonate with an audience tells you what they want. This allows you to build better experiences and products.

 

Better Together

Think of this software as night vision for your marketing.

AI can see through the randomness. But, there is still a human to respond and craft a meaningful story.

This software helps humans and AIs use each of their talents most effectively. Humans create ads and suggest possible audiences. The AI reveals which aspects of an ad show promise, sharing what it learns from automatic statistical tests. This allows you to quickly focus on the best performing ads and discover what each audience really cares about.

 

Open Source

Behind the curtain, this software uses a combination of Probabilistic Models, Reinforcement Machine Learning (beyond black box models), and some visualizations that reflect the structure the AI sees.

We are working on releasing much of it under the Mozilla Public License 2.0. However, due to privacy concerns we won't be releasing some of the data used to augment certain models.