Deciding Data

How to Improve Your Site with Coordinated Tests

Running experiments (A/B tests) on your website is a great way to improve the site. But, you can go even further, by adjusting where you test creative ideas. If you try them first where you have lots of traffic (often ads), you can test many more ideas. Then you can take the winners and refine them on the site, giving your website tests a notable head start.

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Dynamic Creative vs Split Tests?

May 24th 2022
A quick overview of the differences between Split Testing and Dynamic Creative on Facebook. They have complimentary goals, so can accomplish great things together.
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