Deciding Data

Dynamic Creative vs Split Tests?

Split Testing and Dynamic Creative are tools that both try different content. But, they are designed to accomplish different goals. Here is a quick overview of their differences and how best to use them together.

Spoiler: Split Testing is great for learning how to make the best ad creative. Dynamic Creative is great for scaling your incredible creations.

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How are the probabilities calculated?

April 28th 2022
We help you understand your experiments, by carefully designing their structure and using a type of machine learning that allows easier interpretation.
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A diagram of the deciding data experiment pipeline