How our testing service works
Here is a quick walk-through of the process our testing service uses.
What ads work changes quickly and is difficult to track with objective tests. Deciding Data is here to help. Our advanced A/B testing service lets you see through the noise, so you can understand not just which ad work best but why and what to try next.
Here's how we make it happen:
1. Provide Your Ads
Getting started is simple. You upload the ads you want to test. We're flexible - we can handle images, videos, text, and even different targeting options. Whatever creative content you're working with, we're ready to put it to the test.
2. Choose Budget
Next, we'll talk money. But don't worry - we're all about maximizing value. We'll suggest an optimal testing budget based on your content and current Cost Per Outcome (CPO). Whether you're working with a shoestring budget or have more to spend, we'll make sure you get valuable insights.
3. High-Throughput Testing
Next, we launch multiple small-scale tests, cleverly designed to build a comprehensive picture. This approach lets us gather more nuanced data than traditional A/B testing, all while respecting platform limits.
4. Seamless Integration
You're in control. The tests run right in your ad account, ensuring they're compatible with your existing attribution and data systems. It works just like your regular ads - no disruption to your current setup.
5. Bayesian Analysis
As the experiments run, we crunch the numbers. Using Bayesian analysis, we provide clear probabilities on which options are performing best. This approach gives you more detailed insights than simple yes-or-no tests, making your decisions more informed.
6. AI-Optimized Insights
Finally, we bring it all together. Our system identifies what really makes your ads tick - from impactful image features to optimal targeting. We'll even suggest seed images for your next round of content. You'll understand not just what works, but why it works.
With Deciding Data, you're not just testing ads - you're gaining a deeper understanding of your audience and your creative process. Ready to transform your ad testing? Let's get started.